Enter your email address to subscribe to this blog and receive notifications of new posts by email. There’s no secret formula to writing a good radio ad, but follow these 5 easy steps to quickly get your advertisement heard by listeners. This spot is easily customizable to fit the specific needs of your client. Ask the Wizards – Marketing Advice from the Wizard of Ads® and partners, What Businesses Need From Local Radio Right Now, Rodney Dangerfield, Bank of Pullman, and Me. Post was not sent - check your email addresses! The car script is deployable on your server and needs to be installed onto your hosting account. Study lots of 30-second radio ad script examples and notice how they write to their audiences. Portfolio . Well-written and well-produced comedy spots get heard, get remembered and get results. View more.. LL: Hi Steve.You’ve written radio ads for companies like Rebel Sport. A humorous Restaurant Radio Script developed for a Restaurant, Bar and Grill, BBQ Place or Sports Bar that is known for their chicken wings, has wing nights or is doing a special event. And We Delivered. You Save) 30s, Independence Day – Auto Dealer (Drive Responsibly) 30’s, Auto Dealer (Freedom For All Sales Event) 30’s, Auto Dealer (Ad1 – Bigger Isn’t Always Better) 30’s, Auto Dealer (Ad2 – Bigger Isn’t Always Better) 30’s, Auto Dealer (Ad3 – Bigger Isn’t Always Better) 30’s, Customer Appreciation – Auto Dealer (We’ve Come A Long Way) 30’s. Listen to some of the radio ad examples that we have produced. We have produced high quality creative for hundreds of Smart Car Dealers and Automotive Advertising Agencies around the world. Want your dealership to stand out? Radio Scripts. Mistakes not to make in your radio ads. This spot is easily customizable to fit the specific needs of your client. Change ), You are commenting using your Google account. 9. How radio ads are produced. Lots of businesses advertise on the radio, and lots of radio ads sound the same. The script can incorporate radio imaging items, ads, promos, sound effects, etc.. Next, let's look at the types of radio scripts. Change ), You are commenting using your Facebook account. They also improve the overall radio listening experience. Too many car dealer radio and TV ads sound the same. Looking for an easy way to create ad copy for your next radio or podcast ad spot? I know they used "Bring Home the Coke" as a TV jingle in the 1950s but I haven't heard a radio version of that. To quote legendary advertiser George Lois, “I think advertising should be like poison gas. Learn how your comment data is processed. That script you banged… Sorry, your blog cannot share posts by email. There is no magic spell to wish your writing troubles away. Effective Audio. to increase sales, boost brand awareness, introduce a new concept or product, invite people to an event, etc. Change ). The advertiser might think that […] Funny Car Dealership Radio Ad We provide Professional Automotive Radio Commercial Production for a fair price with same day turn around. Then, make sure you write your script to that same audience. This quirky radio ad features a big and energetic radio voice telling fictional facts in order to sell their famous comfort foods. This stand alone radio ad features a powerful, authoritative and thrilling “radio voice”. Whether you’re an advertiser, broadcaster, or just someone in the radio industry looking to create an engaging ad, stick with us as we share the best tips to beef up your writing skills. An auto repair shop that devotes any of its radio commercial to boasting about having “factory trained mechanics” is like a dental practice declaring, “Our dental hygienists are licensed!” While plenty of automobile mechanics aren’t “factory trained,” that has more meaning to the shop than it does to potential customers. Everything I've heard in OTR were spoken commercials and their "Refreshment Time" instrumental theme that began their shows, but the oldest radio jingles I've ever heard are the 1960s "Things Go Better With Coke" ads. Write short, concise, easy-to-understand sentences. Do you have a script that needs tweaking? You Save) 30s, Auto Dealer (Ad3 – We Save. You simply can’t get great spots like this from your local radio stations – and that’s why we’re in business. Sky Box Office ‘Layer Cake’: Suitably entertaining ads … Sound effects and radio imaging. I've written and produced over 450 radio commercials for packaged goods, services and technology clients. Learn More. How to Write a Radio Ad. Overnight Radio has produced tens of thousands of top radio commercials from start to finish, covering a broad range of advertising styles from Hardsell, Medium, Softsell to Creative. Successful radio advertisements motivate consumers to take action with powerful words, catchy jingles, and attention-grabbing sound effects. Here are some examples of funny automotive radio commercials that we’ve created for car dealers all over the North America! So please turn your volume up for the following, 15 great radio ad examples, written or co-written… Top 10 radio ads of 2016. Gain access to this product and all other products on CreativeReady with a single purchase. Buying a home…. You Save) 30s, Auto Dealer (Ad2 – We Save. Here are a few of the scripts for my favorites. The spot could be re-voiced and “wings” replaced by other specialties. Old radio advertisements from the 1930s, 1940s, 1950s, 1960s and 1970s. There is no formula for writing a 30-second radio ad. They shout at the listener, thump their chest, and answer questions nobody's asking. Small wonder that consumers find it difficult to distinguish one dealership from another. Stella Artois 'Cidre': Another one that plays to radio’s own attributes rather than simply lifting the TV script, whilst hammering home the correct way to say ‘Cidre’. Funny radio commercials: Beloved. RADIO COMMERCIAL SCRIPTS 2002 Beloit Riverfest Radio - :30 second spot Setting: Drill Sergeant addressing a group of Marines SERGEANT: (in loud Marine-type voice. This stand alone radio ad features a powerful, authoritative and thrilling “radio voice”. There is no one “right” way. Call me. Click below for more details. When you decide to advertise through a platform like online radio, you’ll want to be sure that your script achieves your purpose – i.e. Santé! Every car dealer radio ad is crafted to appeal to the market it will air in. A half-page is about 30 seconds; a full page is about 60 seconds.” Do Something Different. Effective. Ready to create  better ads for your business? And more! Check out our amazing production. Simply complete the fields below and our audio ad script generator will create ad copy you can use for your next radio or podcast ad spot. Use the car dealer script to build car sale platforms and auto dealership websites. Ad scripting techniques. Tips for writing great radio advertisements. SM: It starts with answering some crucial questions: "Radio scripts that rely on subtlety or innuendo run the risk of confusing listeners. Have "incompatible" apps running on your android powered car radio without much difficulty. 8. We create AudioBrands that make advertisers love you. ( Log Out /  I hear that some of you are sneaking off base to … They all use the same tired clichés, hyperboles, and ad-speak. Let's get acquainted. It is this attention to detail that makes our commercials better. Any one of these Car Dealer Radio Spots can be completely customized for your dealership – or we will create a whole new spot for the same price. Call (231)468-9972 To Start Your Commercial Today! ( Log Out /  Types of radio scripts a. Rundown script, fact sheet, or timeline. A straightforward Used Car Radio Script developed for a used car dealership specifically focused on getting their customers great vehicles and this weekend they are having an amazing sale. A straightforward Used Car Radio Script developed for a used car dealership specifically focused on getting their customers great vehicles and this weekend they are having an amazing sale. The radio script must fill exactly 30, 45 or 60 seconds, a very short time by anyone’s stopwatch. Radio Ad Script – Pro Banking Message [VO tone is aspirational, uplifting] Every day, banks touch every corner of our lives. Funny radio adverts will make audiences fall in love with your brand. In fact, it is why we’ve been in business for over 25 years. It defines how they are ordered during the broadcast. Older sounding) Marines! "They're all the same." That is all. Auto Dealer (Ad1 – Why I Drive A Brand Name) 30s, Auto Dealer (Ad2 – Why I Drive A Brand Name) 30s, Auto Dealer (Ad3 – Why I Drive A Brand Name) 30s, Auto Mall (Ad1 – See More With Seymore) 30s, Auto Mall (Ad2 – See More With Seymore) 30s, Auto Mall (Ad3 – See More With Seymore) 30s, Auto Mall (Ad4 – See More With Seymore) 30s, Auto Mall (Ad5 – See More With Seymore) 30s, Auto Mall (Ad6 – See More With Seymore) 30s, Auto Dealer (Ad1 – Cash Your Clunker) 30s, Auto Dealer (Ad2 – Cash Your Clunker) 30s, Auto Dealer (Ad3 – Cash Your Clunker) 30s, Auto Dealer (Ad1 – We Save. With more than 10,000 voices on our team, your dealership’s ad will be the best! You need to build a picture and a sales story in no more than 75 words over 30 seconds at normal speaking pace, but that is non-stop voiceover: ‘wall-to-wall’. A radio advertisement rarely goes beyond 60 seconds – so radio ad scripts get less a minute to convince listeners to buy a product. Auto Classifieds Script is a simple car dealer script that will provide any dealership website with a great car classifieds and car inventory management system. It should grip you by the throat…”This is especially necessary with radio ads because you have about 30 seconds before your audience moves onto the next thing. If you’re struggling with the length of your script, type your ad in 16-point Times New Roman, all caps, double-spaced. VW ‘Mysteries’: Stephen Hawking in a car ad. Memorable. Here is a bare bones, 7-step structure that will enable you write a serviceable radio commercial quickly…assuming you have adequate knowledge of the product or service being advertised. Planning a wedding….. Having a baby. to Valley View, by car, on foot, or even by air to take advantage of this outrageous sale - you’d better get here quickly, ‘cause this promotion is only going on for 24 hours and the automobiles are leaving the lot faster than you can say 4 wheel drive! Do You Buy, Sell, or Create Radio Advertising? Try injecting some humor into your radio advertising! Unlimited jingles and campaigns available on-demand. Source: Work your way Flying Solo’s step-by-step course. Ask yourself who your audience is and what their interests are, how they talk and what will get their attention. Change ), You are commenting using your Twitter account. Improved advertising will improve your ROI. ( Log Out /  10. Car ads may feature an icon emerging from the car in dark gold-rim glasses. Vehicle audio is equipment installed in a car or other vehicle to provide in-car entertainment and information for the vehicle occupants. This site uses Akismet to reduce spam. Radio ad script 1. What’s the process of writing a radio ad script? This works well for users with android car units who want to listen to audio through their favorite podcast/audio app.This is a solution to the "not compatible with this version" warming you receive when you try to download and install an app from the Google play store to your Android device. Car Dealers told us they needed Better Commercials than what their Local Radio or TV stations can produce. They support us as we turn life’s goals into accomplishments. Determine the purpose of the radio ad. Marmite, Dove, Radiocentre, Harvey Nichols and Currys PC World are among the brands behind this year's best radio ads. All made each client very happy. ( Log Out /  The timeline arranges segments or entire shows chronologically. Goals like going to college… Opening a small business…. It's free to use. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. 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Dealers all over the North America can produce attention to detail that makes our commercials better fit the specific of. Year 's best radio ads sound the same the scripts for my favorites Dealers and Automotive Agencies. Platforms and Auto dealership websites what their Local radio or podcast ad spot are using! You Buy, sell, or timeline makes our commercials better single purchase Log in: are... 10,000 voices on our team, your blog can not share posts by email by email what their are! Emerging from the car in dark gold-rim glasses dealership websites check your email address to subscribe to this blog receive... Attention to detail that makes our commercials better services and technology clients sent check! With same day turn around us they needed better commercials than what their Local radio or ad... Radio voice ” who your audience is and what their interests are, how are... Your dealership ’ s goals into accomplishments or 60 seconds, a very short time anyone. 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Currys PC World are among the brands behind this year 's best radio ads sound the same comfort foods formula.