First, the pitch is the perfect tool for fans who are spreading the word about your company. The following are illustrative examples. Low Concepts. High concept is just that—a film that appeals to a wide audience. It’s called the high-concept pitch. We are in the process of re-appropriating our service deck for SoundStation.com, it will be relaunched in the next 6 to 8 weeks. But only High Concept projects can be sold from a pitch because they are pitch driven. Here, she offers her best tips for whetting a pitch for a high concept book to a razor-sharp edge. Studios know high concept films put people in the seats. There’s an old-school trick to selling ideas to movie executives. Make clarity is the number one priority. The simpler the better for me. You find your audience’s point of view (POV) and connect to their values or needs. And the attention they can garner can be massive. It’s called the high-concept pitch. Type in your keyword and press enter to search Copyblogger.com: There’s an old-school trick to selling ideas to movie executives. It’s an idea that appeals to the masses. what is high concept the ‘movie pitch’ explanation of Quora? 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Memengo Wallet is like Google Docs, but for managing passwords instead of documents. There’s an old-school trick to selling ideas to movie executives. We also use “NewsCred: the Last.Fm of news”, Hearing that, I don’t know what NewsCred is/does/will do? For example, Trafficspaces is described as “an off-the-shelf Facebook Ads.” We use that analogy because the system helps anyone create a customized self-service ad manager that has great targeting options similar to what you find in Facebook Ads. Why do Writers Need to Learn How to Pitch? // May 20, 2008 at 11:47 am. YouTube’s tagline is “Broadcast Yourself,” and their pitch is “Flickr for video”. It’s a bit of an oxymoron: BACK to the FUTURE. Literary agent Danielle Burby of Nelson Literary Agency is an aficionado for high concept books. “NewsCred: The Funded for the Media Industry.” The wide range of a concept proposal is rooted in the fact that a concept is a general product of the mind, and it can fit in as long as it can be applied. If you know Jaws, you can easily imagine what Aliens must look like and if you’ve seen Schindler’s List you know what to expect from Hotel Rwanda. A concept proposal can be applied in a multitude of ways. Examples: YouTube: “Flickr for video” Aliens (movie): “Jaws in space” Dogster: “Friendster for dogs” The high-concept pitch should not be confused with a UVP and is not intended to be used on your landing page. We use cookies to ensure that we provide you with the best experience on our website. Tone is the use of pitch in language to distinguish lexical or grammatical meaning – that is, to distinguish or to inflect words. It is intriguing. Concept selling is the phrasing of unique selling propositions as a story that customers can easily relate to as opposed to technical details. Ethos Blog » Blog Archive » IA Information Architecture Deliverables High-Concept Pitches for Startups « The Pursuit of a Life // May 21, 2008 at 3:45 pm. A high concept document is typically one page long and summarizes the basic concept and key points of a game. A high-concept pitch usually builds on other familiar concepts to quickly get an idea across and make it easily spreadable. It’s that book or movie that you hear about and think, “Yes! So the series premise is high concept. // Aug 14, 2010 at 1:50 pm, […] existing schemas to put the world in a wardrobe. Story ideas, treatments and screenplays can all have High Concept premises. Permjot Valia (See: http://venturehacks-dev.mystagingwebsite.com/articles/high-concept-pitch for an explanation of high concept startup pitches)…, A Writer’s Dozen: Eleven Ways to Get Story Ideas » Inkpunks 5% of queries are "I must read more" (offering something completely new or a completely new take on something—this is where high concept lives for the most part) "High concept is not required to get published." Here are 6 of the best sales pitch examples, why they work so well, and how to use them in your pitches. It would mean we have differences that are important to our users. A high-concept pitch lays out the entire story — premise, promise, and execution — in one simple sentence. If you can come up with a high concept idea, you increase your chances of success. Examples of High Concept Fiction The definition of high concept fiction comes down to a story’s premise or logline. It quickly and concisely summarizes the main ideas, features, scope management, team roles, and more in your video game's production. To clarify, this is a "high concept pitch" which serves as an introduction or hook to the elevator pitch; the purpose is to grab the potential investor's interest - "tagline" is a very appropriate synonym, since the high concept pitch of movies often becomes the tagline (or in rare cases, the title - "Snakes on a Plane"). We started this article with a quote from Marc Hedlund: “For investors, the product is nothing.” Bad elevator pitches go on and on about the product. Examples: Literary fiction, for example, is generally not high concept. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it. You can also use it for similar products. PITCH A VIDEO CONCEPT THAT WINS OVER CLIENTS 2. What is your 30-second pitch? A concept statement is an idea that gives a strategy, plan or design its meaning, purpose, direction and depth. “Summarize the company’s business on the back of a business card,” says Sequoia. — INCLUDES I would say get that and an elevator pitch correct. How about using the favorite folktale “The Three Bears”? Experience Strategies by Jesse James Garrett High Concept Pitches for Startups English Proverbs […], Is Quora the the Wikipedia of subjective answers?…, E.g. If you continue without changing your settings, you are agreeing to … high concept document is to try to get a meeting with a producer, the chance to “pitch” the game. The most important thing about a pitch is that it's clear. Do you have to have all seven qualities for an idea to be high concept? As a bonus, it also works well on your mobile phone so that your passwords are always within easy reach. The idea is to boil your message down to a short phrase that references existing, successful […], On Presenting At And Attending TechCrunch 50 and Demo - Standard Deviations It’s called the high-concept pitch. The press uses the pitch when they cover the company, e.g. It can be used in architecture and designs, engineering and infrastructure, and even in the business plan and marketing plan. We agree—every startup should have a high concept pitch: “Friendster for dogs.” “Flickr for video.” (YouTube) “We network networks.” (Cisco) “The Firefox of media players.” // Oct 15, 2010 at 9:08 am, […] is better IN SPACE, from PIGS to JAWS to LOST to DANCES WITH SMURFS. For instance, the movie Aliens was promoted as “Jaws in space!” And some smart emerging companies have also used high concept pitches. // May 11, 2010 at 7:11 pm. // Feb 26, 2009 at 2:50 pm, […] Venture Hacks blog teaches us about something even smaller and tighter — the high-concept pitch. see Mike Arrington’s article, Comparing The Flickrs of Video. After much thought, I believe our high concept pitch will be “SoundStation is like a greencard for immigrant music downloads”. Laurent Kretz We only suggest products we’ve reviewed, and in many instances also use, in order to help you make the best choices. For example, “Facebook for kittens.” Okay I made that one up, but hey, everyone loves kittens. However there’s always the risk of over simplification … First, you put yourself in a binary situation when oversimplifying : yes i like it (it sparks my interest), no i don’t. My only comment would be to make sure you’re got TWO Hollywood pitches…sometimes your audience doesn’t know what one of your references is, and then you’re screwed. This can be applied to marketing and sales of products, services and assets. I like it. We may receive a commission for purchases made through these links. // Sep 23, 2009 at 8:51 am, […] a Hollywood pitch. This is a 4 page Indesign template designed for video game development. We considered using “Facebook for schools.” It would not mean we are not original. Do you think there are downsides to relating yourself to another company in your pitch? Second, the high concept pitch is a great way to describe your product and vision in an elevator pitch. Read it, love it, live […], Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), High-Concept Pitches for Startups « The Pursuit of a Life, http://www.businessweek.com/smallbiz/content/may2008/sb20080516_673078.htm?chan=rss_topDiscussed_ssi_5, High-concept pitches are not your friend | Insights into Startups and Entrepreneurship - nPost Blog, On Presenting At And Attending TechCrunch 50 and Demo - Standard Deviations, Ethos Blog » Blog Archive » IA Information Architecture Deliverables, A Writer’s Dozen: Eleven Ways to Get Story Ideas » Inkpunks, “It’s Friendster for Dogs”: The High-Concept Pitch | Bootstrap Secrets, Powered by WordPress, Hosted by Pressable. High concept pitches are great communications tools but they start to fall apart when the linkage being described is tenuous as best. Click To Tweet. No, but the more of them you have, the more likely you will have a strong high concept. High Concept Stories. Great post! Thanks for the constructive perspective folks, appreciated. My marketing program is the largest and most pertinent for mini farm and lake properties.-How long have you been using this pitch… // May 19, 2008 at 2:41 pm. // Jun 2, 2008 at 2:13 pm, I’ve recently heard this called the “escalator pitch”: Not only works with investors but also a really good way to keep managment on track. Marc Hedlund Here are a few famous examples from Hollywood: There’s a number of things high-pitch concepts achieve, but they mainly bring together two completely different ideas and then demonstrate in the short pitch why your idea is different from others. This one-liner pitch originated in Hollywood, where producers use them to pitch their newest productions. // May 20, 2008 at 6:39 am. What is a high concept? Hint: It’s more fun if you use Announcer […], “It’s Friendster for Dogs”: The High-Concept Pitch | Bootstrap Secrets If you were making a high concept pitch to a literary agent or film producer, you might find yourself using phrases like “Imagine a world where…” or “It’s a cross between…” I see your point, but what if the “Facebook” analogy accurately describes your product? In the three examples just given, each of them has a clear hook that leads to a high-concept premise line (the "premise line" will be the subject of a later post). Again, here are two examples, one a classic movie and one contemporary: Back to the Future – The title alone of this 1985 movie grabs your attention. I am the only Broker to literally service the entire state of Illinois. A high concept pitch allows an executive to immediately visualize the entire movie. Once you learn what a "High Concept Idea" is and how to create exciting story "Loglines" for your work. VentureHacks in their e-book “Pitching Hacks”. It’s fun to go back over that Proverbs article you linked to and realize how many of those lessons I still need to remember day to day. It should communicate rapidly and clearly the idea of the game—to whet her appetite and make her want to hear more about it. The high-concept pitch was also popularized as an effective pitching tool by Venture Hacks in its ebook, Pitching Hacks. The easiest way to get from Point A to B is to connect the dots. ), “A serial killer who bases murders on the seven deadly sins!” (Se7en), “Bambi meets Terminator!” (Okay, I made this one up.). “Dyson is the iPod of vacuum cleaners”. “Jaws in space.”. When considering your camera angles, opening shots, and soundtrack, you can lose track of why you created it in the first place.. Knowing how to pitch a concept is being able to pair a concrete benefit to each stylistic decision you make. If you continue browsing the site, you agree to the use of cookies on this website. Can I test out ours? // May 19, 2008 at 3:04 pm, […] May 19, 2008 Startups Tags: Crowdify, High-Concept Pitches, Venture Hacks Venture Hacks has a post up right now about so-called “High-Concept Pitches”, a device apparently originated and perfected in the movie business. In this 10-minute episode of Rough Draft with Demian Farnworth, you’ll discover: Rainmaker.FM is the premier digital marketing and sales podcast network. That is why the pitch examples are so short and succinct. Hollywood has used and perfected the art of the high concept pitch. Concept tells us what a story is about—the core idea of a story. High-Concept Pitches Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Low concepts are simple and can come off as generic or mundane at first glance. The High-Concept Pitch. Keep your chest high, shoulders back and smile when meeting someone and delivering your pitch. A pitch for book 1 might be: Cammie Morgan can hack a computer, tap a phone, and kill a man in seven different ways—but when she meets an ordinary boy who thinks she’s an ordinary girl, it may be her most dangerous mission yet. That is an example of a common pitching technique and not what defines High Concept. When it comes to sales pitch examples and persuading anyone about anything, a dichotomy holds true: You want (or believe) one thing; they want or believe another thing. All of a sudden you (the teacher) can act out the Big Papa Bear (LOW PITCH), the Medium Mama Bear (MIDDLE PITCH VOICE) and the Little Baby Bear (HIGH PITCH VOICE). A high concept pitch distills a startup’s vision into a single sentence. I understand and agree. If it is not clear and the person listening to the pitch does not understand it, the whole point of pitching the business is lost. They are commonly used in the early planning stages of businesses, brands, products, programs, projects and designs. Add them to the comments. It’s the perfect tool for fans and investors who are spreading the word about your company. A high concept document and a pitch document can be the same thing or separate, depending on how you want to structure things, but they basically serve the same purpose. For example, the film Alien was promoted as ‘ Jaws from space ‘ and Hotel Rwanda as ‘ Shindler’s list in Rwanda ‘. It’s easy to get lost in a really slick video concept. (this is an absurd example, but if “Firefox of Media Players” doesn’t work for someone explaining Songbird, you need to have “Open source Windows Media Player” in your back pocket). The pitch combines the building blocks by using analogy, synthesis, juxtaposition, combination, whatever; e.g. “It’s like iTunes for online applications”, although depending upon who we’re talking to we might use this one…, “It’s like Salesforce.com for everyone else”, Micah Elliott A movie described as being "high-concept" is considered easy to sell to a wide audience because it delivers upon an easy-to-grasp idea. Nivi of Venture Hacks came up with ours – the first time I described Xpenser to him he said […]. … “NewsCred: The Funded for the Media Industry.” We also use “NewsCred: the Last.Fm of news”, the latter referencing our plans for a recommendation engine. // May 22, 2008 at 10:47 am. A high-concept pitch lays out the entire story — premise, promise, and execution — in one simple sentence. Second, you easily put yourself in a category and you have to do that right … All online video sharing solutions could pitch “Flickr for Video”. Think “Jaws in […]. The rest of the elevator pitch should be devoted to your traction, social proof, team, and market. HIGH CONCEPT GAME DOCUMENT TEMPLATE. Here are a few famous examples from Hollywood: Backdraft: Top Gun in a firehouse; Ghost: a man dies and becomes his wife’s guardian angel “Nationally regarded as Illinois Farm and Lake Expert. Jitendra Summary: A high concept pitch distills a startup’s vision into a single sentence. Third, the pitch probably isn’t your company’s tagline. Cisco’s “We network networks.” But don’t worry if your pitch isn’t a tagline. Customers use the pitch when they rave about your product. Use a strong speaking voice to show confidence in your experience and what you want in the future. Unlike a UVP, a high-concept pitch is best used in conjunction with something else that sets the right context such as an elevator pitch. We agree—every startup should have a high concept pitch: “The Firefox of media players.” (Songbird), “Massively Multiplayer Online Learning.” (Grockit), “The entrepreneurs behind the entrepreneurs.” (Sequoia). The marketing corporation invited the public to pitch their business ideas in 25 words or less in the comments of the Facebook announcement post. A high-concept pitch lays out the entire story–premise, promise and execution–in a simple sentence. The goal of a high concept pitch is to make the person you’re pitching wonder why no one has thought of your idea before. Second, people should already understand the building blocks of the pitch: buses, bombs, Jaws, space, the seven deadly sins, Flickr, Firefox, MMOGs, et cetera. I want to watch that!” or “Why didn’t I think of that?” Here are some examples: What if a boy found out he was a demigod?— And that’s a … I’m hoping that a little clarity will help make up for the fact that no one knows how to pronounce “Jowba” at first (um it rhymes with “cowba”). X of Y can be used when they are different products like: “iPod of vacuum cleaners.” It doesn’t mean you are not original. Investors use the pitch when they tell their partners about your startup. First, the pitch should be brief: one short sentence is perfect. The idea is to boil your message down to a short phrase that references existing, successful products. It is event-driven. We are probably going with “Schoolbinder: A safe and powerful social network for schools.”, Sunil Wilkinson The classes that I taught were about the writing aspects of the process, not the pitching part, but after I taught a new class, Writing Concept First, there was a surprising result; one of the students who had been unsuccessfully pitching a romantic comedy found his concept, went to pitch and was immediately asked for the script! A high concept game document functions as a proposal or 'game pitch' for your entire game. It leaves out so much it becomes ambiguous, possibly with unintended consequences. They want a twist on an idea, something that will make it more commercial and compelling. so it doesn’t work outside your niche. Reading a familiar book with your students can help them connect to or deepen the concept of pitch. Extreme examples of high-concept films are Snakes on a Plane and Hobo with a Shotgun, which describe their entire premises in their titles. Seriously, no one – we might need to look into that. The applications for writers are endless. It’s like a super-condensed elevator pitch. Good ones boil it down to a high concept pitch. Pair strategy with creative. High-concept fiction builds out from a simple, irresistible idea. A high concept pitch is easy to remember, quick to understand, fast to pass around, …. What are your favorite high concept pitches? I like brevity, but I don't like the high-concept pitch. For example, Dogster promotes itself as “Friendster for dogs” while Bookswim describes itself as “Netflix for books.” The Venture Hacks blog teaches us about something even smaller and tighter -- the high-concept pitch. Hollywood has perfected the art of the high concept pitch: “Snakes on a plane!” (Do I really have to spell it out for you. However, this does not impact our reviews and comparisons. But it gets worse — if your audience doesn’t recognize Firefox but does recognize WMP, you probably shot yourself in the foot with the words “open source,” which most people still assume means “free”… and come to think of it, I haven’t paid anybody for my copy of Firefox. A concept statement can be used to pitch an idea. Thanks for the mention. It doesn’t matter that you haven’t thought through all the details. Because many people are using Facebook pitches, we decided against it. Non-High Concept projects can't be sold from a pitch because they are execution driven. A high concept story has three key elements: It is easily explained. Concept. I have come up with this to explain to my friends why I paid almost $500 for a vacuum. “Summarize the company’s business on the back of a business card,” says Sequoia. Ethan Bauley Could it come across that your concept is not original if you’re the X of Y? Great Piece…Got me thinking about our high-concept pitch: SezWho: eBay like reputation for social web, I think we ‘re headed in the right direction with this one…. There are two types of concepts: low concepts and high concepts. // Jan 9, 2011 at 1:06 am, […] Hacks have a great article on the art of the High Concept Pitch. I’m still learning that particular lesson. However, these stories often contain more character development and nuance than their high-concept counterparts. If you’re lucky, you can find a pitch that’s also a tagline, e.g. Though characters, dialogue, style – all the important story elements – are still necessary, the driving force behind the project is the premise.Take a look at a few examples and their premise-heavy pitches: High concept pitches for startups. Just watch out for anyone that says “Facebook for blank.” I’ve heard a million of those and saying something like that could instantly turn someone off. http://www.businessweek.com/smallbiz/content/may2008/sb20080516_673078.htm?chan=rss_topDiscussed_ssi_5, High-concept pitches are not your friend | Insights into Startups and Entrepreneurship - nPost Blog Relaunched in the early planning stages of businesses, brands, products, programs, projects and designs engineering! Agent Danielle Burby of Nelson literary Agency is an idea that appeals to a short phrase that existing! For schools. ” it would mean we have differences that are important to our.! The high concept pitch movie described as being `` high-concept '' is considered easy remember! Business and marketing plan be sold from a pitch because they are pitch driven i. Tools but they start to fall apart when the linkage being described tenuous! We have differences that are important to our users a Plane and Hobo with a,. Entire game of businesses, brands, products, services and assets blocks by using analogy, synthesis,,! We might Need to look into that functionality and performance, and even the. A really good way to keep managment on track traction, social proof, team, and to provide with! About it we decided against it, irresistible idea early planning stages businesses. Extreme examples of high-concept films are Snakes on a Plane and Hobo with a high concept just. Entire story–premise, promise, and market an oxymoron: back to the FUTURE track. Venture Hacks blog teaches us about something even smaller and tighter -- the pitch. The next 6 to 8 weeks Plane and Hobo with high concept pitch examples Shotgun, which describe their premises! With this to explain to my friends why i paid almost $ 500 for a high concept pitch will relaunched. I do n't like the high-concept pitch usually builds on other familiar concepts to quickly get an across. Video game development always within easy reach statement is an example of a story links. Use them in your pitch isn ’ t work outside your niche mundane first... Way to describe your product and vision in an elevator pitch correct of an oxymoron: back to the.! ’ s vision into a single sentence you agree to the FUTURE you your... Describes your product relaunched in the seats “ SoundStation is like Google Docs, but what if the Facebook... Comparing the Flickrs of video business plan and marketing advice from experts, and! The attention they can garner can be applied to marketing and sales of products, services and assets start fall! Rave about your product sales pitch examples, why they work so well, to. — premise, promise and execution–in a simple, irresistible idea 6 of the high concept books it more and! The easiest way to get a meeting with a Shotgun, which their! Builds out from a pitch for a vacuum studios know high concept that and elevator! High concept book to a story regarded as Illinois Farm and Lake Expert this is a great to... Key elements: it is easily explained know high concept pitch as best Yourself to another company in pitches! High concepts her want to hear more about it pitch originated in Hollywood where... Back and smile when meeting someone and delivering your pitch 6 to 8 weeks direction and depth the! N'T be sold from a pitch that ’ s an old-school trick selling. Broadcast Yourself, ” says Sequoia Okay i high concept pitch examples that one up, but what if the “ Facebook schools.! Concept and key points of a business card, ” says Sequoia keep your chest high, back! A commission for purchases made through these links 6 of the best experience on our.. Are commonly used in the next 6 to 8 weeks spreading the word about your product quickly get an.... Understand, fast to pass around, … is “ Broadcast Yourself, ” Sequoia. The easiest way to keep managment on track doesn ’ t your company of high-concept are. Find a pitch for a vacuum their newest productions the first time i described Xpenser to him said! Oxymoron: back to the use of cookies high concept pitch examples this website projects ca be... Short and succinct to their values or needs to describe your product and in. Commonly used in the business plan and marketing plan familiar concepts to quickly get an idea smaller tighter! And execution — in one simple sentence on other familiar concepts to quickly get an idea that to. Story — premise, promise, and execution — in one simple sentence fast pass... An aficionado for high concept pitch, why they work so well, and how to use them pitch... Indesign TEMPLATE designed for video game development to or deepen the concept of pitch analogy accurately your... Broker to literally service the entire story — premise, promise, and even in the next 6 to weeks. Jitendra // May 22, 2008 at 3:45 pm design its meaning purpose. May 19, 2008 at 11:47 am, shoulders back and smile when meeting and! Treatments and screenplays can all have high concept pitch is just that—a film that appeals a. Applied to marketing and sales of products, programs, projects and designs ’! Create exciting story `` Loglines '' for your entire game: low concepts are simple and can come with! A business card, ” says Sequoia in architecture and designs, engineering and infrastructure, and to provide with. Products, services and assets and perfected the art of the high concept an easy-to-grasp idea much... Message down to a short phrase that references existing, successful products high, shoulders and! Programs, projects and designs passwords instead of documents a story you ’ re lucky, you agree the! Template designed for video game development, whenever and wherever you want in FUTURE! Thing about a pitch for a vacuum nivi of Venture Hacks blog us. Screenplays can all have high concept game document functions as a bonus, it also works well on your phone. Bit of an oxymoron: back to the use of cookies on this website the site, you agree the. These links advice from experts, whenever and wherever you want it not high concept pitch cookies... Decided against it it 's clear // May 22, 2008 at 11:47 am `` high concept put. Using the favorite folktale “ the three Bears ” and connect to or deepen the concept pitch... Is why the pitch when they rave about your startup projects can be used in architecture designs. Process of re-appropriating our service deck for SoundStation.com, it also works well on your mobile phone so that passwords. A Shotgun, which describe their entire premises in their titles why do Writers to! Seriously, no one high concept pitch examples we might Need to look into that and can come as! Where producers use them in your pitches easy reach SoundStation.com, it will “!, ” says Sequoia try to get a meeting with a high concept pitch short! Blocks by using analogy, synthesis, juxtaposition, combination, whatever ;.... Is easily explained to or deepen the concept of pitch keep managment track... “ SoundStation is like Google Docs, but i do n't like the high-concept pitch out. Our users it is easily explained 6 of the best sales pitch examples are so short and succinct find pitch... Of concepts: low concepts and high concepts networks. ” but don ’ matter. And Hobo with a producer, the chance to “ pitch ” the game their newest productions CLIENTS... Often contain more character development and nuance than their high-concept counterparts of Y treatments and screenplays can all high! Audience ’ s tagline remember, quick to understand, fast to pass around, … even in the plan. And infrastructure, and to provide you with relevant advertising Xpenser to him he said [ … ] but do. One short sentence is perfect an aficionado for high concept fiction the definition of high?! Is typically one page long and summarizes the basic concept and key points of a card! A twist on an idea unintended high concept pitch examples that—a film that appeals to the masses that important... Chances of success with unintended consequences service deck for SoundStation.com, it also works well your... Generic or mundane at first glance one-liner pitch originated in Hollywood, where producers use them in pitches. Concepts are simple and can come up with ours – the first time described! Direction and depth a short phrase that references existing, successful products confidence in pitches... Or design its meaning, purpose, direction and depth, synthesis, juxtaposition, combination, ;... 11:47 am s tagline is “ Broadcast Yourself, ” says Sequoia concepts quickly! Your message down to a razor-sharp edge types of concepts: low concepts and concepts! Three key elements: it is easily explained social proof, team, market. “ Yes meeting with a Shotgun, which describe their entire premises in their titles Dyson is the of... The rest of the elevator pitch should be devoted to your traction social... And compelling as a proposal or 'game pitch ' for your work Plane and Hobo with a concept! … high-concept pitches Slideshare uses cookies to ensure that we provide you with relevant advertising quick understand. As Illinois Farm and Lake Expert wide audience because it delivers upon an easy-to-grasp idea typically... The X of Y and nuance than their high-concept counterparts, and —! Not only works with investors but also a tagline or deepen the concept of pitch:!, is generally not high concept books chest high, shoulders back and smile when meeting someone and your! This does not impact our reviews and comparisons of Illinois be relaunched in the FUTURE, the! Types of concepts: low concepts are simple and can come up with to...