html Kovach, S. (2011, May 31). From a social point of view there is nothing that could threaten the need for mobile phones Environment Environmental issues are becoming more prominent in the mobile phone industry in recent times. The WEEE Directive was introduced in the EU 2005 whereby any waste electrical or electronic equipment can be returned to the retailer free of charge provided that you purchase an item similar to the returning item (Selin & VanDeveer, 2006). PESTLE analysis examples for Social factor. INTRODUCTION TO THE INDIAN MOBILE PHONE INDUSTRY Today a mobile phone has become the necessary part of one’s life. The mobile phone in our hand is now packed with advanced tools that let you do so much more. The industry boundary could be around the manufacturing and giving the service to the mobile phone as these two complement with each other. com) According to Techwireasia. Twitter. India has a population of 1. PhDessay is an educational resource where over 1,000,000 free essays are collected. ie:2048/abiglobal/docview/224017129/13 99337313516FFA994/1? This can be a potential oportunity or threat. 8 Century Aluminum Company PESTEL & Environment industry analysis at just $11.Political, Economic, Social, Technological, Environment & Legal Factors.PESTEL Analysis Example. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The rate for the euro area for the second quarter of 2012 is 11. com China is the biggest telephone market in the world. 5.2 Corporate level, 1.0 INTRODUCTION Pestel stands for Political, Economical, Sociocultural, Technological Issues arise again and again over patents, which is most notably seen in the Apple versus Samsung court case, which only came to a final decision in recent weeks. 3 billion and GDP of 7. Then, the smart phone industry is very rivalrous as competitors fight to become one of these few firms. Here the research is to-the-point, no beating round the bush. This shows the growing importance appreciation of mobile phones by politians. 3.2 Competitor Analysis…………………………………………………………………………………..5 aspx [Accessed 4th October 2012] Trading Economics (2012), GDP growth rates, Available at: http://www. Political factors: While the threats may not be the … Socio-Cultural Influences Economic Influences Technology Influences Smartphone Industry PEST Analysis Political Influences Apple has been first to introduce new camera flash Fingerprint scanning technology Improved battery life Mobile devices make it easier for bullies to carry People want more entertainment from their phone. 0 Introduction Dutch-Bangla Bank Limited (DBBL) has for the first time introduced its mobile banking service expanding the banking service from cities to remote areas. Term Paper on Ddbl Mobile Banking. The aim of this article is to explore some of the political, economic, social, technological, environmental, and legal factors affecting China today. Since its foundation in the 19th century, this sector has grown to become an important part of the world economy in terms of revenue. village named Nokia in Southwestern Finland Retrieved from https://phdessay.com/pestel-analysis-of-mobile-phone-industry/. Former French President Nicolas Sarkozy set up a Twitter account to help him in his re-election bid. Mobile phones have now become a tool with which political parties can directly target voters. Competition has caused prices to drop and calls across India are one of the cheapest in the world. Search this section. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. Retrieved October 2, 2102, from Kavanagh Environmental: http://www. Executive summary • Market Smartphone shipments in India are expected to rise to 155.6 million units in 2017 from 27.8 …  Shift in consumer behavior with the emergence of search companies becomes a threat to the traditional advertising, 3.1 PESTEL Analysis…………………………………………………………………………………………4 For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for China Mobile Limited if it is situated in unstable political environment. PESTEL analysis stands for "Political, Economic, Social, Technological, Environmental, and Legal analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. I’ll briefly explain what it is. Mobile Phone Industry PESTEL and SWOT. This article analyses the external environment in which Samsung operates globally. On the other hand these companies in the next few years may begin to promote and seek to make deals with China based manufucturers and slowly dilute the market share of the market leaders. These analysis are strategic tools for understanding market growth, market share, latest trends etc. com. The mobile phone industry in the UK is one of the most competitive ones in Europe. In need of an assessment of the chances of your app project’s success on the market before investing in the development? This five forces analysis is just one part of the complete Porter strategic models. For purpose of analysing the business environment, PESTEL and SWOT analysis was used and the focus was basically on the telecommunication industry. The excessive use of mobile phone has made life dangerous and people are suffered from different … the business. Similarity of Nokia’s phones with china made phone. The more unstable a country is the more the economy is constrained. pestel analysis on mobile banking. 2%, up from 7. As Nokia Mobile Phone Company is large company and it is exporting its products in about 150 countries, so every country has its own rules and regulations to deal with trade of the IT products and mobile phone services. com/gdp-growth-rates-list-by-country [Accessed 4th October 2012]. PESTLE Analysis : The Pestle Analysis Of The Beer Industry 1678 Words | 7 Pages. com. Performing a SWOT analysis for your project is a crucial step to develop a marketing strategy to tell your story. accountid=40346 [Accessed 10th October 2012], Africa Good News (2012), ‘Fast facts and quick stats about Africa’ AfricaGoodNews. The global automobile industry is a multi billion industry with several large brands competing for market share. eu/travel/comm/index_en. Save time and let our verified experts help you. PESTEL analysis provides great detail about operating challenges T-Mobile US, Inc. will face in prevalent macro environment other than competitive forces. Info: 1838 words (7 pages) Essay Published: 1st Jan 1970 in Marketing. PESTEL analysis is done by managers to understand the macro environmental factors affecting the business. Available Online at: http://www. com/cell-phones-cause-cancer-2011-5 Lean, G. , & Shawcross, H. (2007, April 15). As Nokia Mobile Phone Company is large company and it is exporting its products in about 150 countries, so every country has its own rules and regulations to deal with trade of the IT products and mobile phone services. Through the analysis of financial statements of Samsung, Samsung’s business strength total score of 3.19 points in the industry belongs to a high level, in the matrix belongs to GE leader-type to business, this score indicates Samsung mobile phones has a good market share in current market. The key technique with PESTLE is to dig deep. From a social point of view there is nothing that could threaten the need for mobile phones Environment Environmental issues are becoming more prominent in the mobile phone industry in recent times. It is important as it gives critical understanding to Publicizing in an overall setting that chooses those missions results and, The advertising industry is facing a lot of challenges in the recent years. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Samsung. In years of economic contraction, firms throughout the economy increase their production of goods and services, employment rises, and jobs are easy. Environmental, Legal analysis of the external environment affecting 10. In 2016, mobile devices, data and the internet, are the biggest players in the telecommunication industry. 2016 was great in many terms for the telecom sector and except for a few pessimistic reports, 2017 is expected to remain an year of great opportunities. It is a telecommunication company providing mobile voice and multimedia services. This has a negative effect on imports going into these countries. Download. The software and applications available in the Samsung phone makes it exclusive. com/2733/an-in-depth-analysis-of-chinas-mobile-phone-market/ [Accessed 12th October], Carphone Warehouse (2012), Pay as you go smartphones, Carphonewarehouse. A law went into effect in San Francisco early last year which required that all retailers must display how much radiation each phone emits (Kang, 2010). Cell Phones may Cause Cancer. Chittagong Cantonment Public College. From an economic perspective many countries are showing strong economic growth such as Rwanda and Nigeria for example which have a GDP of 9. These phones are in excess of €500 to buy which is expensive to the average person. Political Available Online at: http://search. (OECD, 2012) There is surely a fear amongst those companies in the market that somebody is going to come along with a new product which yet again revolutionises what we define as a mobile phone. How to use PESTLE. The company headquarters are located in Redwood City, California. ezproxy. Bibliography 3. • htm#phone [Accessed 3rd October 2012] IMF (2012), ‘Principal Global Indicators’ IMF. Africa is a continent known more for its poverty than prosperity. Factors those beyond the control of the company are identified as external and the elements like PESTLE need to be analysed to determine the organisational strategy (Hitt, et … In eight of the past ten years, Africa has grown faster than East Asia, including Japan” (The Economist, 2011) If we look at unemployment figures released by the IMF (2012) we can see a similiar trend that shows unemployment rising across europe with the notable exception of Germany. com) Table 4: GDP in Africa 2012 Q2 [pic] Source: (Tradingeconomics. Samsung Group Report contains a full version of Samsung PESTEL analysis. They boast over 1 billion mobile phone subscribers. 2 According to AfricaGoodNews. Barack Obama and Mitt Romney are both using this as a medium for their campaigns. It plays a very important role in global trade and politics. The United Kingdom plays a very important role in the European mobile market as it accounts for a total of 12.9% market value (Datamonitor 2008). IBISWorld Industry Market Research. 3.3 5 Force Analysis………………………………………………………………………………………..7 “Over the past decade six of the world's ten fastest-growing countries were African. THANK YOU PESTEL is an acronym for political, economic, social, technological, legal and environmental analysis. 2% and US at 8%. Pestel Analysis of Mobile Phone Industry. Countries which show huge market opportunities are China, India and Australia. • Nokia launched wireless charging phone. Technological Analysis In this assignment we will analyse the pro and • First business was in wood, Pestel analysis of Titan Watches Supremacy of Samsung was still intact as the number one mobile phone manufacturer but as 70% of company’s business is based on telecommunication devices therefore any slowing down of this business has huge impact on profitability. We will write a custom Case Study on PESTEL Analysis: brewing industry specifically for you for only $16.05 $11/page. Having t… Some may think that how COVID 19 situation become a social factor in PESTEL analysis. Retrieved October 1, 2012, from The Atlantic: http://www. Samsung has been known as one of the top innovative companies in the globe. Apple’s PESTEL analysis report shows the trend of the increasing popularity of mobile access is an opportunity for Apple to continue providing easy-to-use mobile devices. PESTEL Analysis In Sum. The impact of political factors on Nokia is hard to ascertain. ). Growth in demand of mobile phones. PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal. As an example, the social life of people all over the world changed due to recent COVID 19 pandemic situation. Entering and functional strategies One can see that the common denominator is Apple. This suggests that consumer preferences are moving towards high quality video streaming and audio features. Even the airline industry was deeply affected. Basically, I use PESTEL when I need to predict how society and environment will influence my app launch on the market. (Economic Intelligence Unit, 2012) “Thanks to location-tracking, potential supporters may receive an automated message urging them to drop in just as they are passing a voter-registration office, or to turn up to a nearby rally” (EIU, 2012) The mobile phone market in Africa is one which is heavily affected by politics. SWOT & PESTEL analysis Company profile that manufacture and provide services worldwide in this industry. References………………………………………………………………….. 8 This means to help the environment, mobile phone companies are required, by law, to take unwanted mobile phones. It operated a luxury mobile phone brand called Vertu, founded by Frank Nuovo in the late 1990s, which pioneered the luxury mobile phone market by using precious materials such as. ... Hello Cash users can access their accounts using a mobile phone through various mobile phone channels such as IVR, USSD, SMS and online web portal as a complementary channel. For several years now, many people have speculated about the dangers of radiation from making calls. A recent OECD publication goes into great detail about how people are using the internet and mention a study called the Global Internet Phenomena Report in Canada (OECD, 2012). The EU has introduced new legislation in the last few years aimed at significantly reducing the cost of making international calls and roaming. 5%), France(0. However political factors have a huge influence on the market. Political Mobile phones have now become a tool with which political parties can directly target voters. ie/environment. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. com). Hire a subject expert to help you with Pestel Analysis of Mobile Phone Industry. Conducting a SWOT Analysis of a Mobile App Idea. • The mobile phone industry used to be a monopoly held by BT; however this was de-regulated in 1984 due to the telecommunications act. PESTEL describes a framework of of macro-environmental factors used in the environmental scanning component of Strategic Management.PESTEL is a part, TBS 920 – International • Samsung launched phones with HD sensitive touchscreen. India is the second largest country in the world by population. Learn More. Scholars PESTEL analysis : It can be an opportunity as long term agreements with these providers can cement a companies place in the market and provide a platform for further growth. You can judge the social class by their shopping style like; luxury clothes, costly jewelry, and the latest model of mobile phone. As known to all, a strategy is a overall view, referring to the plans and actions a enterprise selects to achieve its goals, including “some planned and systematic consideration of how to remain or become successful in that business”, some “internal factors” and “external factors”, Tesla must conquer the challenges that are related to the external factors that are shown in the PESTEL analysis. • com/africa/facts.html, [Accessed 16th October 2012] OECD (pg. cons of the largest player in processor, Pestel Analysis of Mobile Phone Industry They are the only company which own valuable patents with regards to design and hold a strong market share in the market in which these phones are sold. The price of text messages has been reduced by 60% (Europa, 2012). The companies do not have any option to follow the rules and regulation, which are imposed on the business and trade activities. Report Writing Service . Although following variations are more detailed analysis than simple PEST, the additional components are just the extensions of the same PEST factors. Selin, H. , & VanDeveer, S. D. (2006, December). Samsung losing Apple Court Case. The overall evaluation of a company’s strengths, weaknesses, opportunities and threats is called SWOT analysis. 1. principalglobalindicators. com the last few decades have seen a huge decline in the number of war torn countries. (2017, Jan 06). The growth of an economy can be measured by its Gross Domestic Product(GDP). 7 In Ireland the prices for the top three phones on the market are the HTC One X (€519. • Formed in 1865 by mining engineer Fredrik Idestam in a 00) and the iPhone 5(€579. Furthermore, this PESTEL/PESTLE analysis includes the growth of the mobile market as an opportunity for Apple Inc. to gain higher revenues, including revenues through the App Store and related digital content distribution platforms. China is an economic and political superpower. It is now 68% cheaper to make a call while abroad than it was in 2006 and it is 81% cheaper to receive a call. 6% in 2007. Aerospace and Defense Sector SWOT & PESTLE Analysis Last Updated : Sep, 2020 The Aerospace/Defense Industry serves, as its name represents, two main markets: The aerospace target market includes production and services for commercial aircraft, and the defense target market provides military weapons and systems. In 1997 and is based in Beijing, China Unicom and China Telecom are majority-owned by the government divided. Europa: http: //search of view at the very least, Africa has history... 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