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The following Digital Media Guide provides website and social media best practices and is regularly updated to address changes in the digital space. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, LinkedIn and YouTube accounts. A competent practitioner working online will always adhere to at least the following minimum standards and practices in order to be considered to be working in an ethical manner. Think short and engaging. But there are some social networking safety tips you should always keep in mind. The purpose of this social media best practices document is to provide administrators of UNC School of Education-affiliated accounts with reasonable expectations for engagement on social media platforms and a brief list of practices to help ensure an optimal balance in the benefit-risk equation relative to the School's image and reputation. 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